How it works

When you die in the video game, it activates the Blood Sport armband, which extracts real blood from your arm. That blood is filtered into a sterile blood collection bag. It’s always monitored by professional heath care workers, so it’s exactly as safe as going to the local blood bank.

Once the blood is collected, it’s all donated to war torn countries.


The whole thing is putting a positive spin on the violence in video games.